Tennessee – Tennessee Governor Bill Lee announced that Starbucks will establish a major new Southeastern corporate hub in Nashville, marking a $100 million investment that is expected to bring up to 2,000 jobs to the state over the next several years.

The announcement followed a public statement from Gov. Lee praising Starbucks’ decision, calling it a strong sign of confidence in Tennessee’s economy and workforce. The new hub will serve as a regional center for the company’s operations across the Southeast, while Starbucks maintains its global headquarters in Seattle.

State officials and company representatives said the Nashville office will support corporate functions such as operations, technology, and business services. The investment is expected to roll out in phases, with hiring beginning ahead of the office’s full opening in 2027.

Governor Lee said the project reflects Tennessee’s continued ability to attract major corporate investment, pointing to the state’s business climate and labor force as key factors in the decision.

Starbucks leaders said Nashville was chosen due to its central location in the Southeast, access to a growing workforce, and expanding customer base in the region. The company added that the new hub will help support long-term growth in both store development and corporate operations.

Local officials in Nashville said the investment will bring significant economic impact, not only through direct job creation but also through increased business activity in the city’s downtown area.

The project is one of the largest corporate expansions announced in Tennessee in recent years and adds to a growing list of major companies expanding operations in the state.